the change medium consume mode

the traditional luxury goods marketing is to show consumer smooth vogue magazine colourful page, the vogue of the high level show or invitation star generation speech, make use of their magic power increment brand of attraction.For long time, luxury goods profession all from traditional paper quality medium, entity store the advertisement and vogue activity extend influence.The consumers in science and technology ages like to carry on luxury goods consumption gradually on the network.According to wheat be willing to tin statistics, "is on-line to purchase" has already had 4% of the consumption of luxury goods now, but luxury goods consume sum of 20% turn medium influence in the number under finished.At least 70% luxury goods consumers use an intelligence cellular phone, the customer of debarkation luxury goods brand carries or touches to hold a version to find out the merchandise that oneself likes.But super more than one half of luxury goods consumer before arriving an entity store, make use of the cellular phone Internet completion merchandise to search, search address and lowest price.
profession new competitor
past, the luxury goods brand is like LV, Prada, Channel etc.s all have been insisting the style and standard of traditional luxury goods.However, along with people to the luxury goods consumes of thorough, many people have already no longer fallen overboard for to purchase these traditionals"popular", turn but choose equally come from European famous master, own the most high-quality low-key brand.For example president Obama likes of Italian shoes brand-SilvanoLattanzi, the shoes of the brand all stitch after few months of handicraft and tailor and match the shoes of the feet most for guest, the end prints the guest's name in the shoes inner part.