the change medium consume mode

the traditional luxury goods marketing is to show consumer smooth vogue magazine colourful page, the vogue of the high level show or invitation star generation speech, make use of their magic power increment brand of attraction.For long time, luxury goods profession all from traditional paper quality medium, entity store the advertisement and vogue activity extend influence.The consumers in science and technology ages like to carry on luxury goods consumption gradually on the network.According to wheat be willing to tin statistics, "is on-line to purchase" has already had 4% of the consumption of luxury goods now, but luxury goods consume sum of 20% turn medium influence in the number under finished.At least 70% luxury goods consumers use an intelligence cellular phone, the customer of debarkation luxury goods brand carries or touches to hold a version to find out the merchandise that oneself likes.But super more than one half of luxury goods consumer before arriving an entity store, make use of the cellular phone Internet completion merchandise to search, search address and lowest price.
profession new competitor
past, the luxury goods brand is like LV, Prada, Channel etc.s all have been insisting the style and standard of traditional luxury goods.However, along with people to the luxury goods consumes of thorough, many people have already no longer fallen overboard for to purchase these traditionals"popular", turn but choose equally come from European famous master, own the most high-quality low-key brand.For example president Obama likes of Italian shoes brand-SilvanoLattanzi, the shoes of the brand all stitch after few months of handicraft and tailor and match the shoes of the feet most for guest, the end prints the guest's name in the shoes inner part.

The Jean Paul Gaultier plan terminates male and ladys' wear and goes together with to decorate business

according to report, designer Jean Paul Gaultier will terminate he/she together the male of the brand and ladys' wear ready-to-wear clothes and go together with to decorate the business is made to order with the high class being absorbed in its passionate place, most worth striving for of perfume business and other items.Brand's last ladys' wear ready-to-wear clothes series releases on September 27 the Parisian Suit period.
Jean Paul Gaultier point out that"the restriction on the business" and modern vogue industry"crary new product series step" can not possess it creative freedom with look for time of fresh concept, all of these are that he controls a shareholder, Spanish perfume with brand in time still group Puig Beauty& amp; Fashion Group the SL make the reason of one this decision together.This might not only cause several employees losing a work, but also mean to just weigh to get Jean from 2013 Paul the Italian manufacturer of the Gaultier ready-to-wear clothes series agency Gib ò Co. SpA.Will lose the customer.
news in the market estimate Jean Paul Gaultier brand of the year sell about EUR 30,000,000, in the middle products such as ready-to-wear clothes, perfume, watch, glasses and sandy beach dress etc. act for business contribute probably half sale, moreover, the high class makes to order business to approach profit and loss balance.Shiseido Co. Ltd.(4911. Ts)Shiseido underneath Beaut International(BPI) of é Prestige is Jean currently Paul Gaultier perfume business agent, however since 2016 the middle of the years Jean Paul Gaultier will end and BPI more than 20 years, cooperative relation, go to the Beauty& amp of parent company Puig; Fashion Group SL.
Jean Paul Gaultier establish in 1976 the brand expand beauty business in 1991 together and join high class to make to order agenda in 1997 and serve as the H è rmes International in 2003 SCA(HRMS.PA) the Hermes creativity director general's moment backward sell 30% ownership of a shares.(empress the H è rmes International SCA(HRMS.PA) the Hermes increase to hold into 45%)In 2011 Puig Beauty& amp; Fashion Group the SL procure Jean Paul Gaultier is 60% ownership of a shares, Jean Paul Gaultier hold 40%.
Jean the Gaultier ready-to-wear clothes agency history Jian Shu of Paul:In 1978 Japan Onward Kashiyama Co.,Ltd.The boon tile is virtuous->in 1981 Italian Gib ò Co. SpA.-≫1990 Onward Kashiyama Co., Ltd.The boon tile is virtuous to procure Gib of ò Co. SpA.-≫in 1994 Italian Aeffe SpA(AEF.MI)->cooperate with Aeffe SpA(AEF.MI) be over in 2012->Regression Onward Kashiyama Co., Ltd.Boon tile virtuous underneath Gib ò Co. SpA. Actice from: www.nuriaventura.es/ugg.php