2015年12月17日 星期四

the change medium consume mode

the traditional luxury goods marketing is to show consumer smooth vogue magazine colourful page, the vogue of the high level show or invitation star generation speech, make use of their magic power increment brand of attraction.For long time, luxury goods profession all from traditional paper quality medium, entity store the advertisement and vogue activity extend influence.The consumers in science and technology ages like to carry on luxury goods consumption gradually on the network.According to wheat be willing to tin statistics, "is on-line to purchase" has already had 4% of the consumption of luxury goods now, but luxury goods consume sum of 20% turn medium influence in the number under finished.At least 70% luxury goods consumers use an intelligence cellular phone, the customer of debarkation luxury goods brand carries or touches to hold a version to find out the merchandise that oneself likes.But super more than one half of luxury goods consumer before arriving an entity store, make use of the cellular phone Internet completion merchandise to search, search address and lowest price.
profession new competitor
past, the luxury goods brand is like LV, Prada, Channel etc.s all have been insisting the style and standard of traditional luxury goods.However, along with people to the luxury goods consumes of thorough, many people have already no longer fallen overboard for to purchase these traditionals"popular", turn but choose equally come from European famous master, own the most high-quality low-key brand.For example president Obama likes of Italian shoes brand-SilvanoLattanzi, the shoes of the brand all stitch after few months of handicraft and tailor and match the shoes of the feet most for guest, the end prints the guest's name in the shoes inner part.

The Jean Paul Gaultier plan terminates male and ladys' wear and goes together with to decorate business

according to report, designer Jean Paul Gaultier will terminate he/she together the male of the brand and ladys' wear ready-to-wear clothes and go together with to decorate the business is made to order with the high class being absorbed in its passionate place, most worth striving for of perfume business and other items.Brand's last ladys' wear ready-to-wear clothes series releases on September 27 the Parisian Suit period.
Jean Paul Gaultier point out that"the restriction on the business" and modern vogue industry"crary new product series step" can not possess it creative freedom with look for time of fresh concept, all of these are that he controls a shareholder, Spanish perfume with brand in time still group Puig Beauty& amp; Fashion Group the SL make the reason of one this decision together.This might not only cause several employees losing a work, but also mean to just weigh to get Jean from 2013 Paul the Italian manufacturer of the Gaultier ready-to-wear clothes series agency Gib ò Co. SpA.Will lose the customer.
news in the market estimate Jean Paul Gaultier brand of the year sell about EUR 30,000,000, in the middle products such as ready-to-wear clothes, perfume, watch, glasses and sandy beach dress etc. act for business contribute probably half sale, moreover, the high class makes to order business to approach profit and loss balance.Shiseido Co. Ltd.(4911. Ts)Shiseido underneath Beaut International(BPI) of é Prestige is Jean currently Paul Gaultier perfume business agent, however since 2016 the middle of the years Jean Paul Gaultier will end and BPI more than 20 years, cooperative relation, go to the Beauty& amp of parent company Puig; Fashion Group SL.
Jean Paul Gaultier establish in 1976 the brand expand beauty business in 1991 together and join high class to make to order agenda in 1997 and serve as the H è rmes International in 2003 SCA(HRMS.PA) the Hermes creativity director general's moment backward sell 30% ownership of a shares.(empress the H è rmes International SCA(HRMS.PA) the Hermes increase to hold into 45%)In 2011 Puig Beauty& amp; Fashion Group the SL procure Jean Paul Gaultier is 60% ownership of a shares, Jean Paul Gaultier hold 40%.
Jean the Gaultier ready-to-wear clothes agency history Jian Shu of Paul:In 1978 Japan Onward Kashiyama Co.,Ltd.The boon tile is virtuous->in 1981 Italian Gib ò Co. SpA.-≫1990 Onward Kashiyama Co., Ltd.The boon tile is virtuous to procure Gib of ò Co. SpA.-≫in 1994 Italian Aeffe SpA(AEF.MI)->cooperate with Aeffe SpA(AEF.MI) be over in 2012->Regression Onward Kashiyama Co., Ltd.Boon tile virtuous underneath Gib ò Co. SpA. Actice from: www.nuriaventura.es/ugg.php

2015年11月23日 星期一

she is appointed for vice- board director general manager of Dior

Anne Tony- the Er promise(Antoine Arnault) be listed as in the world by the medium most of gold of ten greatly inherit one of.At present 37-year-old eldest son Anne Tony in 2002 he is from famous trade school graduation in France obtain a master degree after, got into a LV summons section, he is served as to own history for 127 years with the heavy responsibility by the Wei in 2011 of French the old-brand shell Lu lift(Berluti) of CEO.In December, 2013, again the ordination is Loro Piana(the Italian top-class extravagant brand been procured by LVMH in July, 2013) new chairman.In industry's eyes, the luxury goods that controls fashionable dresses structure and form in the world section of country big crocodile's seeming is handing over the baton to the next generation leader.
Anne Tony and Na tower benefit
in addition, Anne Tony and 32-year-old Russian super mold Na tower benefit-the fertile good promise child(Natalia Vodianova)'s romantic love fate then what people concerned is another point, have already had a kid currently.Na tower benefit at vogue field position splendid, from Russia after arriving at Paris, she is popular and bequickly comes one spoiling of many extravagant brandses son.
but 39-year-old eldest daughter virtuous Er thin Nuo- the Er promise(Delphine Arnault) graduate from Parisian EDHEC business college and go to college of commerce in London to continue to study for higher degree after, once in the wheat be willing to the tin company worked for three years, the backlog rises equal management experience and increased the confidence of trying to usurp the household business enterprise.In 2002, she has already controled LVMH group 7.5% shares, 28-year-old that year, she is appointed for the board of directors a member, and she becomes LVMH group in 2008 under of manager Salvatore Ferragamo is the only female in the management layer.
2008 she is appointed for vice- board director general manager of Dior, the impersonation emphasizes an important person color in the aspects of developing skin to have and going together with to decorate business.Unload in September, 2013 brand post of vice president of Dior, serve as the vice president of the Louis Vuitton, become LV two handle knobses.

Top-class brand card the ground is second to push a close people price

the market is overcast, Switzerland wrist form export amount of markets in China continuously walks weak, several years before letting all the way Switzerland wrist form of the song of victory big guys start deliberating how to protect China market.The card ground is second as an underneath the group of Li Feng the high level wrist form brand, release close people's price recently of small and complicated function wrist form, hopes to lend this to arrive medium the upscale wrist form market divide one cup thick soup.No matter is inside the harbor together the price is still a people in person small and complicated function form style, "the market protects a war" of the top-class wrist form brand has been already beaten to ring, not difficult see, the price is the key for winning victory.
the card ground is second to push a close people price wrist form
is just ending of the second Asian deluxe clock exhibition"clock and miracle" up, is the card ground of top-class Switzerland wrist form brand second then released price of the close people's small and complicated function series wrist form.
the reporter see in the form display field, these small and complicated function wrist the form is from the design and craft ascend very fashionable, own to wear the basic function of daily demand.Day and night show for example, calendar, functions, such as second time zone and stop-watch...etc..
according to understand, compared with the form style of complicated function, the price of small and complicated function has advantage in the market, the selling price of a style of leather belt small and complicated function wrist form is CNY 70,000 dollars is or so.This with frequently several 100,000 even ascend the complicated function wrist form of 1,000,000 dollars to compare, seem to be a close people again worthwhile a lot of.
to this, clock fancier Ms. He said, the machine wrist form that spoke of big brand before feels the price is unreachable, although had no too many concepts to the complicated function,chose form still is liked to be mechanical.But the small and complicated function wrist form satisfy medium the file consumer's dream toward popular machine wrist form.
data suggest, since 2012, the Chinese wrist form market suffers Waterloo, the accomplishment soars to jump to turn to the double to slip several times from the double number in every year.《2014 Chinese high level wrist statistical tables and reportses told 》 releasing recently according to the wealth quality institute for research suggests, the high level wrist form import in China market sum tumbled 89% and imported quantity to tumble 88% and all fell to return to the level of nine year agos.
China market Be weak to let the wrist form market in world all be subjected to influence, many brands start seeking in the limited market space to find "do not need to die gold medal" that a cake of keeps an accomplishment growth.
the reporter learn of in the form display field, card ground the form that is second to release small and complicated function wrist mainly aims at China market, and the brand hopes to borrow to release sex price to compare a high product and infuses into one needle cordial for weak market.
card ground second image style and tradition the director general be full of confidence to the small and complicated function wrist form, it said, the company really was optimistic about to the market of small and complicated function wrist form, company in the future will release more small and complicated function wrists form.

GOTEX exhibition emerges with the tide of the times

many Brazil business enterprises also hope earnestly to approach medium domestic product."Medium domestic product quality good, the price contains advantage.Why did "embrace a heap of noodles to anticipate Ma Nu Ai Er of sample to say, Brazil before of imported noodles to anticipate to come from more Europe and America, but those side anticipated mostly China to produce, " not and directly seek Chinese business enterprise to purchase?"
for giving to be like to state to reach Chinese companies like this provides into the outlet of pulling the United States, also for the sake of give be like Ma Nu Ai Er the purchase company like this provides directly platform of getting in touch with Chinese business enterprise, the GOTEX exhibition emerges with the tide of the times.It from Chinese international trade promote committee spinning cent of profession will, Chinese textile product importer-exporter will, China(Brazil) investment development trade center and FCEM Brazil the international exhibition company sponsor together."This is the exhibition of whole industry chain, involve the product of each link, spinning profession of the exhibition company's amount is more large than clothing profession", investment in China(Brazil) develops vice president Pan in the trade center to invent to say.
at the exhibition is on the scene, the gym outfit of the woolen blanket of shirt, Jiangsu in Shanghai, Brazil ……from yarn to noodles anticipate again arrive finished product, spin and weave the clothing profession whole industry can find out on the products of each link of chain.
"I since can come in contact with medium property business enterprise, and then can see the representative of a lot of Brazil manufacturers, all of them are our latent customers", the saint protects a Luo gym outfit the representative director of the company of ELITE to say.Taking part in this time to Brazil business enterprise will exhibition, like advanced technique and"intimate contact" of the latest style in oneself home and this profession.
"the exit of China to the Brazil is more to is a semi-processed goods, taking the long view can help it to extend business enterprise scale and promote industry development"
textile product and raw material are the third products that China exports to the Brazil, the key problem that faces in recent years has two, on being the strength for anti-dumping that Ba Fang continues to keep to parts of products in China, two is the fierce competitions of India, Peru, Argentine etc. country the same kind product.

2015年10月26日 星期一

Be found out as follows two greatest problems from the Gucci oneself

sale data indicate that other several big brands at heavy Zhu special sex, seem to want to do betterly than Gucci.
Gucci the sales keep on a fall within the past one yearses, Louis Vuitton keeps a growth, though don't quickly increase soon, but Herm the è s and Burberry even appeared a double increasing soon of number.
the Gucci heat sell of core product, in the past several decades always around the bamboo stanza hand handle was this chemical element, the boa skin that included USD 4500 new style of shoulder bag.
Parisian bank luxury goods profession research supervisor Luca Solca mean, "you can not always depend renew past brand, you have to have the innovation of breakthrough."The Laurent brand of Saint that equally belongs to Kering group designer Hedi Slimane is the creative example of success.
see the innovation of other brands hard:
Herm the è s prohibit to re- release to pass by of classic style, it lately designs and it helps brand to maintain high level image to wrap the rare of construction for Kelly and Birkin.As Europe's most expensive luxury goods stock, its city Ying the rate attain 2700%.(compare under, many brand luxury goods groups open cloud(Kering) is 1500%, Louis Vuitton the parent company is LVMH 1800%)
Chanel designer Karl Lagerfeld pass to release six series new products annually, and produce an advantage that is popular style of to keep brand at least.Last quarter degree, is each one worth of the flashlight flower of USD 1100 the athletic shoes sell an empty.
Louis Vuitton employed star last year designer Nicolas Ghesquiere, he costs over the exclusive hand bag series of EUR 20,000 to design for the LV recently a new"V" to mark.Louis Vuitton last month still just Paris outside set up Frank Gehry the art museum of design, released the capacity wallet that was designed by the master of six arts and design, is 160 anniversaries.
compare under, Gucci since 2009 always from CEO Patrizio di Marco and reign the designer of decade Frida Giannini this steers to the lovers file.
some profession critics think that Gucci has been struggling very much in remoulds Demenico de Sole and the work of brand image that designer Tom Ford establishment get up being from ex- CEO.

this month early time, the Wei Mi is because of delivering the definition of oneself to the perfect

however, at Navy the spokesman of parent company Gap Debbie of Old Felix mean, the behavior of the expenses adding and accepting to the super big code of female dress is in fact also reasonable."Old Navy always for can provide various, especially enlarge number dimensions dress to feel proud of.But this among them for letting the clothes look to have more curve but use of super strong elasticity cloth and accept belt, is male super big code of in have no of accessories."On Navy official site in Old, it is "Women' s Plus" to exclusively have a column, in order to sell and arrive a series of enlargement code of the pajama from the socks.
 shape to equally encounter to boycott in the advertisement.This week, Calvin Klein because of at once in the marketing that aims at fat big code crowd(more than 12 codes) use a too thin(about 8-10 codes) mold especially but equally fall into public opinion whirlpool.
"fat girls"s are really a latent market.In very long period of time, include now, vogue of so that time still, is because annually the fashionable dresses is on those molds that wear various extravagant beautiful dress to walk to show of week let people scramble for to the "the zeroth" shape especially.And Calvin Klein can let"peep out pants side side" become 1 kind to show and also want to be attributed to Kate Moss in the certain degree the shape that she enough loses.
just, scrawny model diagram or many or littlely is suggesting fat girls, this brand doesn't belong to you, and expel them in customer's community outside.The just big code girl isn't in the minority, particularly at this fat problem serious nation in the United States.The ruthlessness competition that faces a brand, Calvin Klein change direction these"fat girl"s who might be disdained to to an overlay before of visions, also for the sake of the business.

2015年10月22日 星期四

The Paule Ka brand initiates person and chief executive officer to leave office at the same time

according to report, designer Serge Cajfinger will leave he establish, combines always in 1987 the director general's identity lord manages chairman and creativity of French vogue brand Paule Ka.Serge Cajfinger means to will throw the body other"personal item" in the future, 2015 spring summer serieses are the works of its end quarterly, henceforth will hand over by internal teams to be responsible for winter series for 2015 autumns, but new of the creativity director general anticipate will at the end of the year former incumbent life.
Paule the Ka acquire France to trust to invest the Caisse des d in bureau é p& ocirc in 2007;ts et consignations investment, collect an ownership of a share fund toward private England in 2011 company Change Capital Partners LLP sell 70% ownership of a shares and exchange the funds that the nations extend.The brand establishes 475 sales to order in 56 nations currently, including 60 independent stores in the door, sell about EUR 50,000,000 in 2013.
leave Paule Ka after, Serge Cajfinger and its household will reserve the identity of minority of shareholders.But leave along with Serge Cajfinger of still have Antoine that has changed since 2002 to serve as a brand chief executive officer Bing, he will stay a bureau at the board director to ensure a steady transition before the brand thing color arrive a successor.

Valentino flagship store in New York opens area more than 1800 square meters

China Lun Nu(Valentino) company in the sky set up the latest flagship store in New York recently, the area is more than 1800 square meters.Famous architect David Chipperfield is responsible for the design of flagship store of this grandiosity grand view, he is also China Lun at the same time Tian Nu company recently the design of several concept stores.His building business office is also filled a strange department store(Selfridges) in the Er blessing to appoint to be responsible for be located in London oxford street total store of go together with the design work of decorating the area.
this all new flagship store is located in inside a history building of the fifth way 693 numbers, this once was the position place of the department store of Gao Dao Wu before.The brand carries on to the address all new repair, the rental also makes the tallest records of street area:Report according to the local real estate medium, the rental of the square meter lies each time USD 2600-3000(namely equal to EUR 1900-2300).
is a brand the designer combine Maria Grazia the success symbol of Chiuri and Pierpaolo Piccioli, ladys' wear and men's wear occupy same area respectively in the new store, are 400 squares meters perspectively or so.But go together with a decoration(hand bag, shoe Lyu, leather belt etc.) to then display under the ceiling more than 8 meters inside the high medium court.
new store public appearance adoption glass and steel structure, top and bottom total 3 F.Its open to mark the key one step of this Italian brand.China Lun Nu in the sky is the Mayhoola investment company that is owned by Qatar royal house in 2012 to spend to procure.
the group record the second year later on break the record an accomplishment, increase continuously for four years more than 20%, accumulate sales amount to attain EUR 500,000,000 in 2013, compare with 2012 to increase 25%.
China Lun Nu in the sky totally has 116 single brand stores in the world currently, 12 among them are located in the United States, the latter takes up 25% of the group whole sales amount or so.Group chief executive officer Stefano Sassi specially emphasize while accepting an interview that the United States is "China Lun market with the most important Nu in the sky".
the group still plan this year inside United States to set up an another two new store, a be located in Colorado of the Si Peng City, another design area that is a to then be located in Miami.

DVF cooperates jeweler Haskell to release vogue jewelry series

Diane von Furstenberg at broke off vogue jewelry business for 30 years after, created a vogue jewelry world today, released accessorieses such as necklace, earring, ring and bracelet etc. with Haskell jeweler cooperation.But Haskell sell of in USD 68-628, the accessories list article price scope's far away below Diane the high level series of von Furstenberg, Diane von Furstenberg H.Sten this single article selling price is up to USD 100,000.Diane von Furstenberg explains that the high priced merchandise necessarily has high priced source, she means that she loves jewelry very much very much and also likes the jewelry of mobility mightiness, is like a fabric.But this quarter release of the single article design inspiration come from DVF hair to knit full dress and incise to°from the diamond a brass color to plate with gold style and create the style of different chain, the external appearance turning by his/her structure does a different veins and adds to press to spend leather, enriching the colorful material is this quarter of a little bit bright.This series will start releasing in the DVF monopoly store in February, and additional of retail price location.
Diane von the Furstenberg aim is providing the choice of low price for customer, she explains the gold has already become thus expensive, while her design demand can make people able to take can bear responsibility, so create the jewelry work of an uncompromising quality and design.The Haskell jewelry company sees the design of von Furstenberg of Diane and explain Diane is in the eyes of a real designer von Furstenberg, she is one of the designs that leads today.Diane von Furstenberg refuses with Haskell company to provide sales forecasting, but believe that this time jewelry series will set up a new jewelry itinerary, the company also sets up an exhibit room that is located in a city center for DVF, in order to the wall of pink to set off to go together with a decoration.