2012年12月3日 星期一

H & M frequency trap the quality of the door "

3, H & M flagship store in Nanjing West Road, Shanghai door, three ten customers, or sitting on the railing or moved stools lined up. The next day will be available for sale here the Italian brand MARNI for H & M fashion design, the price ranges from 199 yuan to 999 yuan. A customer told reporters, from 5:00 in the morning, he began to queue up.
in this flagship store, almost all of the clothes are considered new, only in a corner of the first floor, last season's clothes are discounted discount deal. An the clerk introduced, all the clothing, if quality problems, within 30 days, the customer can come to return. However, for many customers, the biggest attraction of the H & M is not a money back guarantee, but its low price.
bustling stores, may customers do not care, not long ago, by the "quality gates", H & M group of sweaters products have been quietly shelves.
January 19, the Shanghai Municipal Bureau of Quality and Technical Supervision announced results for the wool knitwear sampling market, a failure on the list, H & M a sweater among them , the problem lies in the lack of fiber content.
However, such a thing has entered China in five years, H & M, which does not make it too uneasy, because it has taken two boarded China the quality Heibang the historical experience tells it, will not have much impact it is.
the big credibility crisis
since since the 2007 H & M opened its first store in China, H & M has at least three times by many domestic cities industry and commerce, quality supervision departments sampling of substandard quality.
2012 on January 28, 2010 report released by the Shanghai quality supervision departments,: Item "605040/2011.6" and specifications for 175/100M H & M knit sweater fiber content items measured results not consistent with the product label.

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