Furla brand planning for overall expansion in the next four years

Fulla has Italian leather goods brand Furla has 85 years of history, unique brand of high-end Italian artistry popular among consumers, the brand plans to reach $ 394.4 million in sales within the next four years. In 2011, the the Furla brand's sales rose 13.7% to $ 233.1 million, pre-tax income rose 46.5% to $ 32.8 million.

Italian leather goods brand Furla planning comprehensive expansion reasons behind this high-speed development is that the brand has consistently adhered to the unique design concept, developed to cater to the young consumer goods. The design of these commodities are more stylish, while the price is very close to the people, while the brand also cut the size of the shop to improve the utilization efficiency, also achieved good results. In product supply, the brand has increased the range of products, launched parity Series luxury series priced at less than $ 2000, and are priced below $ 200, dubbed the Candy package shall have been the favorite of many young women.

The Furla brand currently has 319 boutiques, 145 outlets, the brand plans stationed more set up shop in the market, such as Bangkok, Thailand, the United States.
Currently, sales Italy, 27% of the total sales in other regions of Europe accounted for 27%, Japan accounted for 25%, other Asian region accounted for 12%, the United States accounted for 8%.